This project involved developing twelve unique postcard designs for The Caul Group, highlighting a different local North Carolina event or community outreach initiative each month. The campaign aimed to strengthen the team's ties with the community and increase brand recognition within their target areas. By featuring relevant local happenings and The Caul Group's participation, the postcards provided valuable information while fostering a positive community image. Although primarily a print medium, attention was paid to consistent branding and the inclusion of calls to action that could drive online engagement.