As a new social media client, The Stanford Group received a thorough audit of their existing social media presence. This analysis paved the way for a tailored strategic social media plan and content calendar designed to maximize their impact. Key elements of this strategy include consistent posting across defined content categories and strategic spotlighting of their social media personalities. The implementation of this focused approach over the first two months has resulted in impressive growth group's social media account, demonstrating a notable 10% increase in followers, a substantial 56% rise in engagement, and a significant 58% surge in impressions.